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what is seoIf you are a business owner and have been searching for new methods of promoting your business you surely have come across the term Search Engine Optimiztion. The abbreviation SEO as it is most commonly referred to takes many elements into account. With the expansion of the World Wide Web and web crawlers spinning websites into their gargantuate web, website optimization has become an essential ally in respects to internet marketing.

So what is SEO?

Search Engine Optimization can be viewed as a digital phonebook, with websites reflecting the records contained there in. As a subscriber when ever you were in need of finding contact information you would skim through the categories depending on the information your query (search) required. For example if you were in need of a persons phone number you would search by last name and prayed they were listed.

If your search involved a service you would browse throught the busienss categories section and usually called the business with the largest ad. The same rules and methods apply for SEO, but presently you use search engines and keywords to find the information you were looking for.

If you are a business owner attempting to attract new customers one usefull, productive and cost effective method is to use organic optimiztion. Unlike pay per click, if your company website is properally optimized and your page is dispalyed on the first page of a search results respective to your companies keywords, and regardless of the amount of potential clients that click on your website there is no cost.

On the other hand, if you utilized pay per click approach each potential client that clicked on your websites link would come with a cost. The down side about using this method of advertisment is that regardless if a user purchased a product or service request you are stilled billed. Depending on the items or services being offered no two industires are the same, but it is safe to say that no one has 100% closing rate.

It is always a good idea to research and fully understand what type and amount of service that you will receive when hiring an SEO agency or individual. Make sure that you fully understand the terms and conditions and remember that one can garuntee results.