Keyword Research

Search engine optimization also referred to as SEO is the method of optimizing your website to rank higher on search engine results. One important component before the actual optimization process begins in analyzing your existing business model. It is essential to clone the process in which you do business physically and duplicate this proven method to your online audience.

It is also imperative to be very detail oriented when promoting your website online. You have to realize that are is no person at the counter there too answer any questions your potential customer may have. Easy to navigate websites that are detailed and pre-answer any question a customer might have is the best method in turning visitors into paying clients.

Before we begin optimizing any existing website we take a few elements into consideration. In some instances we have to reconstruct entire websites because of the lack of SEO imbedded into the site when it was originally being constructed. Some important specifications to consider when building a website are:

  1. Does your website have meta tags and meta keywords that are thoroughly defined on your website?
    Some web designers only implement highly searched for keywords but never include these words in their content. In most cases search engines will doc you points for this.
  2. Are your images tagged properly?
    Keep in mind that search engine crawlers are robots that cannot see images, only text. So if your website is all images and are not labeled correctly all the crawler is going to see are blank holes in your website. I am sure I don't have to specify why this would be bad for search engine rankings.
  3. Is your website intriguing to the user?
    One of the major methods that search engines place websites in search rankings is the bounce rate. Bounce rate is how long a user stays on your site before leaving. With most internet users having a low attention span due to the amount of content on the World Wide Web. It is essential that your website keeps your visitors interest; this can usually be done by incorporating the following.
  • Easy Navigation: Make the site easy to navigate, to give the overall feel of the website and what type of content it has to offer.
  • Design: Most of the time this portion of the site is overlooks, if your site is not appealing and pleasing to the eye, your users will find a website that is.
  • Content: The more informative your website the better the ranking. Make sure your website fully describes in detail what types of products and services that you offer.
  • Products: If you have products on your website can a user easily purchase a product? Having a shopping cart system in place is the easiest and most user friendly method for visitors to become paying customers.

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    The result of these types of searches is the foundation of reputation management. Although to most it might go un-noticed, your small business identity is being established through online content. What is written and / or posted by others in websites, news, press releases, blogs, social media the list goes on and on, in a nutshell virtually defines your business, literally.

    Reputation management is the process of identifying and managing your online content, or content that is directly related to your business. The basic areas that reputation management refers to are as follows:

    1. Finding out what people are saying about your business.
    2. Creating a persona, brand image or a perception that accurately displays your business.
    3. Defending that image.

    Unfortunately with with the freedom of expression so easily shared online and the increase of so many consumer complaint websites it might be harder to keep a clean cut reputation online. Take in to consideration that most satisfied customers will not write reviews if not actively doing so already. But some consumers will go out of their way to share their disappointments in a product or services. Even if your consumer satisfaction is 99%, that one percent unsatisfactory rate if they were to go out of their way to let it be known, could potentially hurt your online image and thus revenue.